A collection of innovation research on Product Innovation & Business Design.

  • Health & Wellness – Wearables stopped measuring and started claiming.

    Health & Wellness – Wearables stopped measuring and started claiming.

    This week the ring category moved on cardiovascular health while the regulator’s shadow fell across red light; GLP-1 quietly re-specified what a protein product is for; and Target handed shelf space to a TikTok-native sleep brand, which tells you more about incumbent mattresses t